London/Los Angeles, October 29, 2024 – JBI Studios, a leading global provider of AI-based Marketing and Sales software and services, and Metia Group, a global marketing and data insights agency with a near 40-year history, have today announced their merger. The merger creates a combined team of over 150 experts in digital marketing and AI, operating from six worldwide locations, in Los Angeles, London, New York, Singapore, Seattle and Austin. The merger will provide Metia’s clients with access to JBI Studios’ enterprise AI platform, called AI Suite, driving growth through AI-enhanced Marketing and Sales. The combined company, called JBI Metia, is focused on fueling clients’ revenue growth through data-driven insights and AI-enabled solutions for sales and marketing excellence.
JBI Metia Announces Three Offerings to Accelerate Sales & Marketing Results
Sales and marketing excellence requires applying the right approaches and methods. JBI Metia Scorecards document the baseline of companies’ sales and marketing performance today, and provide a structured scorecard and actionable playbook to get companies to where they want to be.
In addition, JBI Metia’s data scientists and AI-powered knowledge bases deliver data-driven insights to help clients identify and capture narrative, audience mindshare and commercial Whitespace. JBI Metia’s Whitespace solutions bring focus to identify, understand and capture revenue growth opportunities.
JBI Metia’s CodeSM offering leverages sales and marketing experts and AI-powered automation software to drive operational efficiency in revenue growth, from automating communications through to capturing and nurturing new leads and on to deal conversion workflows. Alongside the CodeSM platform, JBI Metia also offers marketing and sales programs that elevate business performance. These are available on both a marketing on-demand and an ongoing enterprise agency relationship basis.
JBI Metia’s Platform Leverages Enterprise AI & Technology
Many companies struggle to curate and leverage their own data assets. JBI Metia’s advanced AI capabilities enhance client interactions, streamline operations and drive revenue growth through increasing efficiency and personalization. JBI Metia’s Knowledge Bases serve as a company’s comprehensive company data solution, pre-integrated with curated and bespoke insights and supplemented by financial market data. With JBI Metia, knowledge becomes a company’s sustainable competitive advantage.
Leadership Perspectives
Steve Ellis, Chief Executive of JBI Metia, commented, “For nearly forty years, Metia has applied technology and expertise to solve marketing challenges. Merging our businesses brings together deep AI competence, a proven platform and proven sales and marketing expertise, used by some of the largest tech and finance firms in the world. Together we will accelerate the use of AI alongside human expertise to improve the productivity, quality and effectiveness of sales and marketing programs, ultimately driving significant revenue growth for our clients.”
Mark Trousdale, Chief Growth Officer of JBI Metia, stated, “Combining our firms to create JBI Metia is a game changer for our clients and prospective clients, harnessing an extraordinary depth of data analytics expertise and solutions. Every company cares about revenue growth. Now they have a one-stop shop for data, AI, software and solutions enabling them to achieve sales and marketing excellence. At JBI Metia, we know that every company can achieve exceptional revenue growth through excellence in sales and marketing, so that’s where we focus.”
About JBI Metia
JBI Metia is a data, AI, software and solutions company focused on fueling our clients’ revenue growth through data-driven insights and AI-enabled solutions for sales and marketing excellence. With over three decades of expertise, JBI Metia serves some of the largest tech and finance companies in the world, as well as businesses in the retail, healthcare and auto industries. The technical foundation of the JBI Metia platform is our Knowledge Base technology for AI, which combines companies’ data assets with guidance frameworks and our AI Suite of tools, to provide unprecedented insights and productivity gains. For more information, visit www.jbimetia.com.
Media Contact:
Emma Diver, Metia Ltd
Tel: +44 20 3100 3500
Email: Emma.Diver@metia.com
